About Skin Match Technology

After developing an AI for personalized skincare recommendations for Rue Cinq, founder Estella Benz and Chief Technology Officer Robert Baumgartner decided to market the AI for B2B, due to the influx of positive feedback from other beauty retailers. Today Skin Match Technology Switzerland AG is a named software provider for beauty brands. Our solutions can be found in the form of shade finders, skin, hair, and body care routine finder, and ingredient explainer to beauty brands and retailers of all sizes to help them ensure their consumers can trust them. This software is user-friendly and comprised of a set of questions or simple mouse-overs in order to discover your customer’s needs and deliver accurate recommendations and information.

Skin Match Technology Values

  • Transparency: 72% of consumers want to know more about the ingredients and products of products. Consumers are more aware of their environment and what goes into their bodies which is why our ingredient explainer helps provide more information about product contents.

  • Personalization: 57% of consumers will not buy products because there is no consultation. By providing an AI which helps brands provide personalized product recommendations and digital consultations, allows their consumers the individuality they seek.

  • Diversity & Inclusion: The beauty industry has been driven by ageism and fair-toned beauty models for far too long. All our tools are made for every age, and every skin tone and respect consumers as individuals with unique profiles in needs and preferences.

Why do we do what we do?

We believe the future success in the beauty industry lies in providing full transparency to consumers. By collecting and combining detailed product, ingredient, and consumer data we invested in our own big data network. As a named 3rd Party Software provider, we offer affordable tools that deliver transparency in product content, personalized service, and ingredients in a B2B2C approach. We empower beauty brands and retailers to truly understand their customers and help deliver an incredible user experience by decoding ingredients and products for them.

Skin Match Technology Database

100’000+ unique products

1’500+ brands and growing

110 Product categories

50’000+ ingredients

112 different skin tones

  • Skin & Hair Care Finder

    Allergies, Sensitivities, Vegan, Acne, or Scalp Health we cover it all to build the perfect skin or hair analysis for perfect product recommendations in a personalized routine.

  • Foundation Shade Finder

    Our extensive database allows us to cross-match foundations across brands so your customers can be certain they have found the correct shade form within 112 different skin tones.

  • INCI Ingredient Explainer

    Automatically get ingredient lists in INCI format for your entire inventory packed with mouse-over explanations around Source, Utility, Effect, and Ingredient Group in different languages.

  • Automated Clean Beauty Icons

    Define your own Clean Beauty Concept and get it automated for your entire store. You define your own clean beauty rules and what the Icons look like - we provide the rest.

Press & Social Media Contact: Shauneez Rigney

Get in touch with me for Interviews, Statements, Statistics or our newest projects and launches at Skin Match Technology.

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