HAIR CARE ROUTINE FINDEREasy-to-integrate Hair Care Recommendation Quiz Application for E-Commerce
Our Hair Care Finder application recommends both the perfect haircare routine and products for your customers and provides detailed, transparent product information so that they can purchase with confidence.
Our software Integrates seamlessly into your website, no matter the platform, and instantly increases conversion rates and average order value.
Increase e-commerce conversion rates and average order value
Improve customer experience with accurate product recommendations and detailed product description
5-minute painless integration without a developer
The algorithm of Skin Match Technology is ideal for the complexity of our product range
★★★★★
“As our product palette is pretty complex, it is quite difficult to come up with a good recommendation system. The algorithm that Skin Match uses therefore is an ideal solution for us, as it not only suggests one product but shows the customer several products that could be right for them by telling them why and why not a product matches their needs. In addition, the solution offers a good user experience.”
MAUEL HUMBEL, RAUSCH
HEAD OF MARKETING
Trusted by Industry Leaders
HOW IT WORKSThe Perfect Hair Care Routine for Your Customers in Seconds
Our Hair Care Finder uses a quiz to get to know your customers’ unique needs and preferences, and then recommends personalized hair care routine with relevant products from your inventory.
We use a holistic approach to finding the right hair care products based on customers individual needs. We analyse all products to build the perfect routine taking into account allergies, sensitivities, needs, personal preferences, lifestyle and other important topics to find the perfect matching hair and scalp care products for your customers.
✓ Inclusive hair type analysis
✓ Hair & scalp needs
✓ Sensitivities & allergens
✓ Full hair & scalp care routine
✓ Pregnancy ingredient check
✓ Clean beauty preferences
Featured in
MADE FOR ECOMMERCEIncrease Engagement, Drive Sales & Accelerate E-Commerce Growth
Our hair care recommendation app helps your customers find the right products for them in seconds and increases conversion rates, average order value and customer lifetime value effortlessly.
Enhance User
Experience
Personalized shopping experience that customers trust and love
Boost
E-Commerce KPIs
Proven to increase CVR, AOV & LTV and all the metrics that drive growth
Backed By Experts
Created in collaboration with leading dermatologists and allergists
Customizable to
Suit Your Branding
Easily customize the design to match your branding
Accurate Product Recommendations
High satisfaction rate leads to acquisition of loyal customers
50,000+
Ingredients Decoded
Provide ingredient lists and details for nearly all hair care and beauty products
Performance Impact
+80%
Of users taking the Questionnaire and buying a product are happy with it.
+30%
Our clients have seen an increase of 30% in average basket with a full routine recommendation.
+10%
Our clients have seen an increase of 10% of products in basket with a full routine recommendation.
+30%
Our clients have seen an uplift in Conversion of up to 30%.
Are you ready to grow your beauty brand with personalization and transparency?
Let us walk you through a quick demo to show you how you can setup and integrate your custom hair care routine finder quiz in minutes.
WHY IT’S A MUST-HAVEPowered by Our Sophisticated Algorithm & Backed by Industry Experts
Using personalized product recommendations and ingredient transparency, to give customers exactly what they need has never been more important.
63%
are spending more online since the start of the pandemic in 2020.
80%
indicate they are more likely to do business with a company if it offers personalized experiences
60%+
of consumers want brands to identify the source of product ingredients
We make recommendations relevant by providing product benefits based on the consumers personal needs. Including but not limited to: sensitive scalps, allergies, personal preferences, hair type and more.
82% of customers who did Skin Match‘s quiz are happy with the recommendations. Those happy customers become loyal customers who bring you recurring revenue.
Book a demo and find out how our Skin Match quiz can drive more loyal customers to your store!
PERSONAL DASHBOARD ACCESSMake Design & Inventory Changes Anytime
Our hair routine recommendation application is easy to integrate — and using it is just as simple and easy! You will gain 24/7 access to your personal dashboard where you can access valuable data, edit your quiz design and content, and make inventory changes with a few clicks.
In your personal dashboard, you can access:
✓ Daily products matched
✓ Daily users and CTA click-through-rates
✓ Best performing products
✓ Most selected hair types
✓ Your customers’ hair care needs
✓ Sensitivities, allergens, and more
CASE STUDYRausch — A Haircare Finder That Prioritises Scalp Health
The Challenge
People often face diverse challenges when it comes to hair and scalp care, which is why it’s very rare that customers use products from one line only. RAUSCH already had a haircare finder, but they recognized that it was too basic, with only 3 questions and only recommended products from product one line at a time.
“We wanted to elaborate the hair care analysis to really give our costumers good recommendations for their individual hair and scalp type and their needs.” says Irina Blum, content manager of RAUSCH. “As our product palette is quite complex, it is only natural that consumers might feel a little lost when they first get in contact with RAUSCH products. So there definitely can be seen a need or a good reason for us to develop a more elaborated hair analysis.” Irina explains.
The Solution
In response to the demand for detailed and personalized consultations, as well as RAUSCH's desire to offer a more comprehensive haircare finder that prioritized scalp health, the solution became clear: the haircare finder developed by Skin Match Technology. This advanced haircare finder enables RAUSCH's customers to explore and discover products from multiple lines within their range, ensuring a tailored and optimal mix that caters to their specific needs.
The objective behind developing a more elaborate and detailed haircare finder was to provide customers with comprehensive support in selecting the right products that address their specific hair problems or needs. Instead of suggesting a single product, the aim was to present them with a range of options that could potentially fulfill their requirements, considering the perfect mix of products and lines available. This approach ensures that customers receive tailored recommendations that align with their unique hair concerns, leading to enhanced satisfaction and improved haircare results.
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We built an online Hair Analysis with 10 Questions about personal hair types, hair needs, allergies and values such as vegan, paraben-free, alcohol-free, etc.
The RAUSCH haircare finder takes it a step further by getting to know the customer’s scalp health and concerns.
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What’s special about the haircare analysis for RAUSCH is that it prioritizes scalp health. We’ve specifically dedicated a section of the algorithm to uncover the customer’s scalp needs in order to recommend products to promote both healthy hair and a nourished scalp.
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At the end of the quiz, customers receive their results in the form of a hair care routine that is fully personalized from start to finish.
Shampoo
Conditioner
Treatment
Styling
“We regularly have questions from customers who are on the hunt for products that match their specific needs. As our product palette is quite complex, it is only natural that consumers might feel a little lost when they first get in contact with RAUSCH products. So there definitely can be seen a need / a good reason for us to develop a more elaborated hair analysis.”
Irina Blum, Content Manager RAUSCH
Pricing
Simple integration is the #1 reason our clients choose us over the competitors.
STANDARDJAVA SCRIPT
✓ We deliver the code you only need to copy & paste it, no developer needed
✓ Works on any website provider
✓ We implement your entire Inventory
✓ Continuous inventory updates
✓ Customizable design settings
✓ Individual question flow for the quiz
✓ Optional Add-to-cart, Add-to-wishlist CTA
✓ Direct access to the dashboard & Insights
Starts at EUR 100/month
ENTERPRISEJSON ENDPOINT
✓ We deliver the matching algorithm you build the rest
✓ Full flexibility and control over design, integration, and tracking
✓ We implement your entire Inventory
✓ Continuous inventory updates
✓ Personal Tech Support
✓ Guidance around best practices
Price upon request
Hair Care Finder Download - Learn about KPIs & Client Cases
Start Earning More Revenue, and Convert More Customers From the Same Traffic
Get the Skin Match Technology Hair Care Finder Now.
Explore Case Studies & Other Valuable Content
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A Haircare Finder that prioritises scalp health
“We wanted to elaborate the hair care analysis to really give our costumers good recommendations for their individual hair and scalp type and their needs,” says Irina Blum, content manager of RAUSCH. “As our product palette is quite complex, it is only natural that consumers might feel a little lost when they first get in contact with RAUSCH products. So there definitely can be seen a need or a good reason for us to develop a more elaborated hair analysis.” Irina explains.
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Top 4 Reasons Why The Haircare Industry is lacking Diversity
Consumers of the haircare industry are diverse and require a diverse array of needs. From kinky to straight hair, it seems that the industry only caters to the extremes and even then still lacks so much variety and needs to be aided in understanding recommendations. Haircare plays an important role in blurring lines further to create a diverse beauty industry, but it seems that even the brands that do cater to diverse hair types are few and far between, not to mention difficult to find.
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Top consumer haircare trends that your brand needs to know
Knowledge-thirsty consumers and disruption-hungry innovators are driving a new wave in hair care, and it’s just getting started. This report reveals how brands can get ahead of the curve.