For over 145 years, Shiseido has defined the concept of beauty and spread its knowledge and power onto the world. At Shiseido, beauty is not an image, it is a feeling and when it is shared, they imagine a world that is, quite simply put, better. Shiseido appreciates beauty in diversity and throughout all of humankind. Realizing there is still unpleasantness to be found, they see beauty as an antidote, a place to retreat, a feeling worth sharing – beauty as the unifying source.
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