A nourishing cleanser infused with our unique Smart Technology complex that replenishes moisture and fortifies breakage-prone strands—leaving hair stronger and shinier than ever.
Free of parabens and sulfates.
No animal testing.
About the Brand
OUAI means yes, in that casual, Parisian way. It's about saying yes to real hair for life. And to looking chic, no matter how many followers you have.
It's important that your Skin Match Technology profile reflects your current situation. If your needs have changed, or if it's been a while since you last edited your profile, we recommend you take a look. Keeping your profile up to date ensures you are always getting the best product recommendations.